Copy and Content that Tells a Story
Tell the perfect story, attract the perfect client.
You are a passionate business-owner.
You’ve believed in the value your business has to offer (even when others around you didn’t quite “get it”). You’ve poured blood, sweat, and tears into your business over the years. And it’s paid off.
You’re starting to see the fruits of your labor.
But now you have a new challenge.
How do you balance your time between helping your pre-existing clients and attracting new ones? (Not to mention, how to you weed out your horror-story clients?)
The whole “marketing” thing lights you up like a two-day-old glowstick.
You would LOVE to attract new clients and help them on their journey but right now, you’re already wearing just about every hat there is to wear in your business— CEO, customer service, accountant, research & development, accountant..
Researching blogs, writing blogs, email marketing, creating copy for your website, finding the best SEO for your website, creating content for social media (not to mention deciding which social media platforms are even worth your time)— it just feels like homework.
Can we get to the fun part of your business yet?
Luckily for you, marketing is the fun part of the business for me.
Go ahead, take off one of your business-hats and start enjoying your business.
About Me
I’m Lauren Burwell, a storytelling content creator.
If there’s something people love, it’s a good story.
Stories help us understand and contextualize new concepts.
Stories identify who we can trust, who shares our values.
Stories show us what is possible.
Storytelling is one of the most powerful and underutilized tools businesses can use in their marketing strategy.
A good story makes you stand out from your competition. It creates clarity around what your company offers and how they offer it— attracting your most ideal clients to your business.
Have you ever wondered why Hermes can sell handbags worth thousands upon thousands of dollars?
They nailed their story telling.
I use my love of storytelling to help companies narrow down their perfect client, find where those clients are hanging out online, and craft the content and copy that will attract them to your business.
Copy Consulting
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You know you need help, but you also know your budget is tighter than a shoestring. No worries, every business has to start somewhere.
You write the copy, I’ll edit and provide guidance with a 1-hour zoom session.
Starting at $250.
Copywriting
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Even as content gets shorter and shorter, a consistent blog still remains an important marketing tool that puts you in the drivers’ seat (no random algorithm changes or surprise shadow bans!).
A stellar blog can help boost your SEO ratings, generate organic traffic to your website, and develop relationship and trust between you and your clients. Psssstttt…. Did you know you can also use your blog posts as scripts for a podcast?
Starting: $300 per 1,000 word blog post
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Are potential clients still confused by what you offer? Do you feel like your website doesn’t exactly sound like “you” or your brand? Or worst yet… are you solely relying on social media for your business’s online presence? Consider your website your online business card and first impression to potential clients. Don’t miss out on booking your perfect client with the wrong website copy.
Starting: $400 per webpage
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Do you have an exciting product you’re launching? A new membership? Are spots in your group coaching sessions opening? The right landing page can attract the right clients, get them as excited for your offerings as you are, and boot conversion rates.
Starting: $500 for <1,000 words
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A good email marketing sequence can help develop a relationship with both current and potential clients by sending out the right message to the right people. With so many companies spamming out (quite frankly, bad) emails, we can work together to deliver value ahead of time to your client and make them excited to open your emails rather than thinking “Who is this and when did I ever give them my email?”
Starting: $300 per four-email sequence
Video, Audio, and Graphics
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Are you overwhelmed by the hours of video content you’ve shot, but haven’t done anything with yet? Do you want to host your content across different platforms, but are fed up and confused by all the different requirements across these social media platforms? Have you recorded your podcast episode and are horrified by the number of “uhhh’s,” “umm’s,” and the occasional expletive? I can help with that.
Starting at: $75 per finished hour
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A picture is worth a thousand words. Condense your message down to an easily digestible and eye-catching infographic that matches your branding.
Starting at: $75/ hr
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Contact Me.
Have questions about how I can help take your business to the next level? Shoot me a message!